This week, I welcome Glenn Rubenstein on the show to talk about the benefits of podcast adverting. Glenn is the founder of Adopter Media, a dedicated podcast advertising agency. Glenn’s agency was born out of the increasing need for educating the public on this emerging medium.
Their goal is to help build and manage successful relationships between sponsors and podcasters.
Glenn first started out started selling podcast ads for TWiT.tv (the world’s largest tech podcast network). Since then, he’s worked with dozens of companies to plan and execute successful podcast advertising campaigns and sponsorships.
On this episode, we’ll be discussing what companies should look for when it comes to advertising on podcast shows.
We’ll also be discussing Glenn’s newly released book Podcast Advertising Works: How to Turn Engaged Audiences into Loyal Customers. This book will soon be available on Amazon but you can get a free copy for a limited time by visiting http://adopter.media/bib.