1. Never create a book, audio or video course without knowing specifically who your target market is, and whether they are willing to pay for it.
2. Never launch an information product without building an email platform first. Your email list doesn’t have to be huge at first (especially if you are in a very targeted niche market), but you need to be growing one steadily.
3. Count the costs. Always run the numbers to make sure a product can be profitable to produce and deliver. Digital delivery cuts down on the overhead.
4. Always look for products that are easy to produce once your have the the basic tools. For video projects, you need Screencast software like Camtasia Studio or Screenflow. For audio, Audacity (free) will work just fine. For book projects, I like Scrivener.
5. Always look for products that can be re-purposed. For example, a video course can be turned into a book once you have it transcribed and edited.
6. Look for multiples ways to package and sell your products – In addition to your own web presence, here are 15 sites you can publish and sell online courses from.