In 1843 Charles Dickens sat down to write “A Christmas Carol”. His only hope was to earn enough royalty income from the book to pay off a debt that he owed.
Little did he know, the book would become one of the most popular fictional books written in the English language. The book sold the entire first edition of 6,000 copies the week before Christmas when it was released.
Publishing has come a long way since that time. Never before in the history of the world has book publishing been as accessible to the general public as it is today.
With the rise of “print on demand” and Kindle, more books are being printed every year.
That means the book market is becoming even more crowded; so your goal should be to publish books for small niche markets. These types of books won’t make the New York Times bestseller list, but they will have a large segmented market of hungry buyers.
If you plan on publishing a book in 2015, look for opportunities to publish in your own field of expertise; or specific area of interest.
Then look for ways to narrow that focus even more. Ask yourself, “What are niche areas within this specific industry that I can focus in on?
If you’re a photography expert, don’t just write another “how to” general book on photography. Look for ways to focus even more.
Focus on publishing a title about natural light. For example – “8 Types Of Natural Light That Will Add Drama To Your Photographs”. I use this title as an example because it’s a real title on Amazon (with 242 reviews!).
This past year, I published a book for “sales professionals”, who also to enjoy the game of golf. I didn’t want to just write another book on selling strategies. I wanted it to be unique. I also wanted to go after those professionals who spends a small fortune on golf equipment every year.
Once you’ve written your book, I recommend publishing through Amazon’s Create Space.
But before you do that, here are three simple steps to follow that will make the process go smoothly for you.
1. Hire a cover designer. Use 99Designs.com to create a great looking cover for your book. I used them this year for a couple of book projects, and the designers did an amazing job!
2. Hire a proofreader & editor. If you don’t have a proofreader that you’ve used in the past, I suggest using a service like www.proofreadingservices.com. They can give you a quote depending on how soon you need your manuscript done.
3. Hire a layout person for your book. I hired a guy from Freelancer.com this year to do the layout work for my “golf and business” book.
He was super inexpensive and did excellent work, so I hired him for some other projects as well. A layout person will design your book’s interior to the exact specifications CreateSpace requires depending on your book dimensions.
Following these three steps will help to get your book completed faster. Then you can get started on the most important part of this process – marketing and promotion.