This week, Ron Sinai of Nova Legal Funding joins me on the show to share a really interesting story of how he launched an online lead generation resource and has grown it into a six figure business.
He graduated from UC Berkeley a few years ago with plans of going to law school. Ron decided to take a different route however and become an entrepreneur. He still stayed close to legal profession and instead launched a online site that would help to provide loans on personal injury lawsuits for people who were hurt by the negligence of another.
He got the idea from a friend who had created a similar lead generation site in the mortgage industry.
What’s really interesting in this interview is that Ron generated this online lead funnel using only organic search strategies. He’s used no paid advertising or Google PPC.
Within six months of launching his site, Ron began generating leads of individuals who needed financial funding for their legal case. He generates passive income by passing the qualified leads onto financial institutions. In return they pay him a commission of 5-7%.
Ron says much of his success in generating search traffic comes from the fact that he uses proper “white hat” strategies that include creating great content people read and share on social media. Much of his competition on the other hand are large companies that hire out much of their SEO work to companies in India or the Philippines.
These companies often cut corners with “black hat” strategies that get them penalized with Google.
Enjoy the interview!