If you’ve studied anything about writing, you probably know most writers don’t make enough money from writing alone to support themselves. Most of the ones that make money will tell you that most of their income comes from speaking engagements and consulting after the book is done.
Writing novels is even a tougher gig, because you’re not selling any services. The money you make has to come from the book. On top of that, the writer will have to do their own marketing if they’ve by-passed the traditional publishers. The “if you write it, they will come” approach does not work. In order to sell you’re own books, you’ve got to be a stealth marketer.
That’s why I love John Locke’s new book, “How I Sold a Million eBook in 5 Months”. As the title suggests, John is the first self published author in history to sell 1 million eBooks on Kindle. He’s also the first to hit #1 on the Kindle/ Best Seller’s List.
John was a former insurance salesman who decided he wanted write and sell novels. John starts off by sharing all the things he did wrong in the process of trying to market his first self published novel. He sold only 19 copies of his first novel which earned him a whopping $6.
Over a year’s time, he learned what worked and what didn’t and in the process developed a marketing system that cost him nothing to implement and has landed him on the New York Times bestseller list.
Once of his secrets is simple. Sell ebooks. Sell your books cheap on Amazon. He sells his for only .99. This takes away risk for someone who doesn’t know you. If you’ve got a good cover and an intriguing title, most will give it a shot at that price.
With Amazon you can sell your book in Kindle format eliminating the printing costs and shipping. John will tell anyone that he’s not a great writer. Far from it, but he knows how to market; something most writers have no clue about.
If you want to sell ebooks online, you definitely want to grab his book. While most of his book focuses on getting to the bestsellers list on Amazon, his marketing strategies would apply to selling just about any type of information product online.
You can get a copy of ‘How I Sold a Million Ebooks in 5 Months’ on Amazon at http://amzn.to/n1xHcZ
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