This week, our topic is information publishing. Which way should you be monetizing your online business? Should you be creating a monthly membership site or just creating information products like ebooks, DVDs or streaming audio?
We hope to shed some light on this by answering some questions today plus featuring an interview with fitness information publisher Scott York. Scott started out working as a fitness trainer but quickly learned that the way to wealth was Not by “trading his time for dollars”. So, he decided instead go into information publishing, but there was one problem.
Scott wanted create a publishing empire in the fitness industry but he wasn’t well known. He didn’t have name recognition and in a broad niche like fitness and bodybuilding, you need name recognition to separate yourself from the pack.
So Scott leveraged himself using someone else’s name brand- that of bodybuilding legend Lee Priest. You’ll be able to hear how Scott created a publishing empire by creating a reality style “DVD of the month” called for Lee Priest fans.
Scott’s business model was simple: Spend a few days a month following Lee Priest around with a video camera; record him working out, eating out, you name it, and then publish as a DVD of the month to a huge list a raving fans. Pretty cool huh? What’s even cooler, is that anyone can do this by targeting the “Lee Priest” of their industry and following Scott’s strategy.
You can see an excerpt from one of Scott’s reality videos of Lee Priest out eating at his favorite spot, KFC.
Creating DVD and Case Covers
Walter asks what software works best for creating dvd covers to sell through fulfillment sites like Kunaki.
Which Has a Higher Perceived Value?
Kevin has a good question. He’s planning to enter a market where there are 4 other competitors who sell ebooks and he’s wanting to publish screencast videos through a WordPress site. So, his question is when it comes membership sites, what offers a higher perceived value – ebook, DVDs, or streaming video?
Selling information DVD’s on Ebay
Jan sends us a message this week regarding one of recent posts on selling information products on Ebay. She shares her own experience selling DVDs and suggests that anyone wanting to sell products like this needs to price them at least $9 to make a reasonable profit. She offers a link for Ebay’s fee calculator – http://www.rolbe.com/ebay.htm – for determining how much you’ll have to pay to list your item. We’ll be discussing this and more!
Also, if you live near the Nashville, TN area, don’t forget to join us at Podcamp Nashville next month. Russell and I have a session called “How to Become the Obvious Expert in Your Industry By Publishing Podcasts & Information Products“. So, if you can make it would love to see you there!
You can register at http://www.podcampnashville.org/pcn12/
Have a great week everyone.
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