On this week’s show, we run a past episode of an interview we did with Paul Reddick of the 90MPHClub.com.
This is one of my favorite all time interviews, because it clearly lays out the reason why almost anyone in a service oriented business should be publishing information products instead of always trading their time for dollars.
Paul is a former major league baseball scout who successfully turned his expertise (specifically pitching) into a highly successful coaching and publishing business.
You’ll hear Paul’s story of how he started out in his business running himself crazy all day coaching players. He was putting in so many hours, that he was having to guzzle 80 ounces of coffee a day just to keep going.
Then he discovered the power of publishing and everything changed. Information products, specifically DVD packages, now freed up his time. He could teach the information once, record it on video, and then sell that training system over and over.
Paul used a great example of this with a story about Siegfried & Roy and the Blue Man Group. Most of us would assumes that between these two Las Vegas performances, Siegfried and Roy was the top show. But that’s not the case. The Blue Man Group has been Vegas’s top show.
Here’s the reason. Siegfried and Roy’s performance depends on them being there. People go to see Siegfried, Roy and of course the tiger.
The Blue Man Group on the other hand isn’t dependent any particular person. In fact they have a number of “Blue Men” that they use for their performances.
When Roy was attacked by the tiger back in 2003, it ended their performance and cost the Mirage over 50 million in annual revenue. The show was dependent on them being there to perform.
This is a great lesson that any consultant, trainer, or any anyone in the personal service business can use to free up their time.
Have a great week and enjoy the interview! 🙂
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