I’ve been reading Michael Hyatt’s new book Platform. It’s a great book! On the first page of chapter thirty three, he makes an interesting statement:
“Tribe-building is the new marketing. Marketing is no longer about shouting in a crowded marketplace: It’s about participating in a dialogue with fellow travelers”.
“Tribe-building” is exactly what I think about, when it comes to our guest this week. This week’s interview is one that was previously recorded with Cliff Ravenscraft, “the Podcast Answerman“. This is an interview that has never been posted. I interviewed Cliff the week before Podcamp Nashville back in April so we could put together a free audio report for our attendees.
Cliff has joined us on the show in the past back when we were on Blog Talk Radio. It was that first interview we did with him two years ago that convinced me that we needed to make some major changes to our show. Changes that involved better equipment and better hosting. He convinced me that while “content is king”, audio quality is “queen”.
If it hadn’t been for Cliff’s recommendation, we might still be hosting our feed on BTR and recording our shows on cell phones. Ugh! I shutter to think!
Cliff has such an inspiring story. He launched his first podcast back in 2005 around the popular television series Lost and in the process created a large community of people who loved the show.
Getting back to that quote by Michael Hyatt, you can probably see how it relates to Cliff. He had built such a tribe of raving fans, that for the final episode of Lost, that he had people fly from all over, to join their in-person Lost party. Cliff had rented out a conference room locally in his home town and and had a huge turnout of Lost fan podcast community members.
Since then, Cliff has created a number of podcast shows that comprise his GSPN community and has inspired countless others to launch their own podcasts.
On this interview, Cliff will be sharing his own personal experience getting started podcasting and why anyone who has a passion, should consider building a podcast community of of loyal listeners.
If you have doubts about being able to create a loyal tribe around your area of interest, consider this – while at Podcamp Nashville in April, we met one guy who runs a podcast called “Beards and Bullsh*t”. As the name implies, the show consists of a few bearded guys sitting around at a local bar shooting the bull.
If they can have success doing this, then you can have success in your area of interest.
For anyone considering starting their own show, I highly recommend Cliff’s Learn How to Podcast 101.
Have a great week! 😀
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