This week, David Dutton joins me on this mid-week segment this past week to talk about email writing tips and creating a powerful marketing campaign. David was our guest speaker at the Knoxville Marketing Meetup on Thursday night, so I asked him to join me Wednesday afternoon to talk about a topic he knows a lot about.
The topic this week is “How to Write Powerful Emails that Grab Your Readers Attention”. David and I have both been big fans of copywriting expert Ben Settle.
David’s actually used many of Ben’s email marketing strategies to build his own email campaign in the greeting card niche. You can see some examples of his attention getting emails by signing up for his email campaign at www.fun-greeting-card-business.com.
David will be sharing some of his best pulling email subject lines, such as “Kim Kardashian’s Butt and Greeting Cards”. David often uses attention getting subject lines that reflect current events and pop culture.
People love drama, so these types of headlines naturally build curiosity.
One other strategy we talk about is using stories instead of just giving facts.
Remember the old adage “Facts tell, and Stories Sell”.
Telling stories are always a great way to keep your readers attention while making a point.
When I think about this, I’m reminded of the most popular book in world history – the Bible. When Christ was teaching, he would often use parables to drive his point home.
We’ll be talking about some of the biggest takeaways David and I have gotten from Ben’s teaching, and then we’ll replay a past interview Russell and I did with him.
This interview is chocked full of great email marketing tips, so you’ll want a legal pad and pen to jot some notes while your listening.
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