We continue to hear that age old question: “Is it possible to make money from something I enjoy doing or something I know a lot about?”.
Simply put, the answer is “Yes, if there’s a hungry market for products and services related to it.” This week we offer yet another example of turning your passion and knowledge into a profitable online business.
This week, we welcome Mike Pedersen of PerformBetterGolf.com on the show. Mike is a passionate golfer who has been in the fitness industry for over 25 years.
From Competitive Athletics To Golf
Mike’s background in sports goes back over thirty years, with a specialty in Track. In college, he earned rankings in the Pac 10 for the javelin, as well as national rankings between 1982 through 1987. Mike achieved All Pacific 10 Conference in 1983.
After graduating, Mike took up the decathlon event where he became nationally ranked for Canada between 1987 through 1989. He was top 6 in rankings. To offer some perspective, the top 3 in rankings went on to the Olympics.
When he retired from track-and-field, Mike started to play golf. From there, he was hooked. Mike took on a real love for the game and approached it as he had done with track, becoming a voracious learner.
Mike says he purchased every book, or training video he could find on golf and took even took lessons from different teachers specifically to learn as much as I could. His determination paid off and in 2 years, he achieved a 6 handicap. He also improved his driving distance up to almost 300 yards consistently!
Turning His Skills and Passion into a Profitable Business
Mike decided take this knowledge and experience online back in the early 2000’s and launched a successful membership training site for golfers who wanted to improve their swing and gain more distance. As Mike says, this was around the time that Tiger Woods was gaining a huge amount of attention as a professional golfer.
This served only to give Mike’s business an enormous boost, as more people began to see the benefits of being fit and how it serves to improve performance on the green.
Mistakes Along the Way
As in any business online or offline, there are lessons that are leaned along the way. As Mike says, one of his was not realizing that people often want immediate solutions to their problems without putting in the work. Like it or not, it’s the culture we live where the focus so often is on “the quick fix”. To handle this, Mike began adding affiliate products in with his own line of training products.
These of course were products that didn’t compete with his specific niche, but rather served to compliment his existing training products and services very well. This is a great lesson for any online business owner. Learn to partner with other experts. Find great affiliate products, that you can stand behind and offer those to your customers as well.
Building an email list of over 50,000 subscribers and a YouTube channel with over 1 millions views
Over the years, Mike has built an enormous list from “content marketing”. He’s written tons of articles and blog posts and has posted over 450 videos on YouTube! As of right now, he has 1,386,728 views on his channel with 3,350 subscribers. His email subscriber list totals well over 50,000 subscribers! Mike is a true believer that “Content is King”.
With the downturn in the economy back in 2008, Mike saw the need to create additional revenue in his business, so once again he tapped into his own experience and abilities.
This time, Mike used his online marketing success to launch his own consulting business for local business owners – specifically dentists. You can find his marketing site at http://www.aznetmarketing.com/.
In this 50 minute interview, Mike offers plenty of solid lessons for anyone wanting to start their own business online.
These lessons include:
- Identifying a target market
- Why you need to really focus when it comes to your niche. It’s great if you can find a niche within a niche.
- Finding out what that target market wants (not what you think they need)
- Creating additional revenue streams with physical products
- How anyone can get started building a solid income stream online with the free tools available today.
We’ll be discussing all of this and more. Enjoy the show and have a great week!