222 – How to Cash in On Those Old Websites that You’re No Longer Working On

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Finally, our lastest podcast is up! It’s been a couple of weeks since the last episode so my apologies for the wait. Russell’s been out with the flu for the last week and a half, so I went ahead and recorded a show this past week so all of our listeners wouldn’t think we dropped off the map.

This past week, my good friend David Dutton of Marketing Matters Podcast sat down with me for a “podcast chat”. David lives in the Nashville area, and I travel over that way every other week.

He and I usually get together at a local coffee shop to chat and share ideas. I thought our conversation this past week would make a particular good podcast topic, so I recorded it with the Zoom recorder.

Selling Those Old Web Assets
So maybe you have some old websites that are bringing in a moderate amount of monthly passive income, but you have no interest in working on them any longer.These are probably sites that you saw tons of opportunity when you first created them. You knew it was a great niche based on the keyword research.

I’ve created my share of those. If you have enough of these, they can make a nice monthly residual income.

But what if you’re no longer interested in working putting the work into them? The whole notion of “set it and forget it” is fading away.

With Google’s latest updates in their effort to clean up the search engine landscape, sites models like this are losing their positioning as quality resources in their eyes.

So if you have like sites this, it might be a good time to check the open market and see what yours may be worth. David has cashed out on one or two of his sites and has been made a generous offer for one of his others.

We’ll be chatting about factors that make a website valuable in the minds of potential buyers. It’s not always just how much income that site is bringing in on a monthly basis. There are are other factors like the site’s name, the email list, the potential it has with going viral in the social media realm.

A prime example is a mutual friend of David and myself. This guy created an inspiration website that consisted of nothing but videos that could be shared on Facebook. The site was not really keyword specific; it just had a lot of videos that people like and tend to share with others.

After 10 months of creating this site, he sold it for $40k. That’s right $40,000 for a site that was not super targeted when it comes to search engine traffic! The key there was potential.

We’ll be discussing how anyone can use his method for building and selling these sites. David does very little hands on work when it comes to launching a new site. Of course, he conceptualizes it and mind maps it out. That’s the biggest part of the process. But David hires out people to put everything in place. He created one of his most popular sites CoolestPlacestoVisit.com without ever writing a word himself.

David’s a project manger; not project worker. He embraces the whole concept of working on your business instead working in your business.

You’ll here all this plus, I’ll be taking more questions at the beginning of the show.

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