It think it’s hilarious sometimes to hear some people say you can’t make a living at what you enjoy doing. I recently read the book Happy, Happy, Happy, the biography of Phil Robertson. He’s a prime example of someone who chose to do what they love first.
A lot of people might think he’s just some redneck who stumbled into fame and fortune. In reality, Phil chose to make a living at what he loved – hunting and fishing. Most people don’t realize he has a masters degree in education. He could have easily become a teacher, but he decided instead that he could probably make more money doing something he enjoyed. He was also offered an NFL contract after college to play quarterback for the Washington Redskins. Again, he turned it down to focus on his passion.
Our guest on the show this week decided to take a similar path. Matthew Kepnes (aka Nomadic Matt) is living his dream of traveling the world all while making it his full time business. Matthew gets over 300,000 visitors a month to his site, and makes an average of $8,000 per month from it through affiliate advertising and information products he created.
Matthew fell in love with travel in his early 20’s when he went on his first trip oversees. He’s just finished up his MBA job and was working at a job that he was less than enthusiastic about.
After that first trip, he was hooked. He decided that he would start a blog about his travels with the hope that he could eventually land a job as a travel writer for a publication like National Geographic. At the time, he was also playing around with some affiliate niche sites trying to make money on the side. A friend of his encouraged him to focus on his travel site since that was his passion.
He decided he needed a niche. There are tons of travel sites out there. How would he separate his brand from all the rest? One of the things Matt liked to do was backpack, and traveling light was his favorite way to go. He also didn’t have a lot of money at the time, so he had to learn way to travel cheap.
He decided to make his niche about traveling inexpensively, without losing out on having a quality experience. Hence, he came up with the tag line “Travel Better, Cheaper, and Longer”. Matt says his goal is to help people realize they can get out and see the world today without spending a fortune doing it.
Matthew’s success online also lead to a published book deal with his popular travel book How to Travel the World on $50 a Day.
In this interview you’ll hear Matt share his passion for travel and hopefully take away some important lessons. Lessons like:
- Focus on your passion. Too often, it’s easy to get sidetracked on other online business opportunities. Focus on what you love to do and eventually the money will come.
- Identify your niche. Every market is going to be crowded in the this day and age. For him travel by itself was too crowded. He focused on traveling cheaper and better.
- Using every opportunity to create content. We talk about this a lot with the podcast. Matt takes the essentials with him everywhere he goes – a laptop, a good camera for pics and video, and his tripod. These are the essential tools for his business. They help him create content on the go. Everyone should invest in tools that help them leverage their time and increase productivity.
You’ll learn all of this and more!