This week, we welcome Becky Fox of FoxFitness.com on the show. Becky is a model (figuratively and literally) of what it means to take your passion – something you truly love, and turn it into a successful business.
What’s even better though, is taking that same passion and turning it into passive income online!
Becky’s been in the fitness industry for over 6 years. It’s been a passion of hers ever since she left college.
She started out working as a personal trainer at a local health club, and really started picking up clients fast. After a while though, Becky started getting tired of the long days of going into the gym at 5:30 am and staying there until late in the evening. Not only that, the pay was terrible compared to the level of expertise and service she was providing.
She made up her mind that she needed to break away and go at it on her own so she could not only make more money, but also be in control of her time, scheduling clients around her calendar and not someone else’s. She launched Fox Fitness back in 2008 and really dedicated herself to growing her personal brand.
But even having having that freedom of being her own boss didn’t change the fact that she was still trading her “time for dollars”. And if she wasn’t in front of clients, she wasn’t getting paid. So just over a year ago Becky made the decision to stop doing personal training so she could focus solely on creating online video content that includes workout tips and recipes for woman.
Now Becky’s regular work schedule includes an occasional trip down to the beach to record a workout video for her website. She now gets to plan her life around what she loves.
In this interview, you’ll hear Becky talk about how she’s been able to move her business from a “trading time for money” model to an online content based business that’s generating income even when she’s not working.
In addition, you’ll hear Becky share some important marketing lessons like:
- How she identified her target market (It’s actually a niche within a niche) within the fitness world..
- How she produces her regular great video content that includes nutritional tips and workout
- How she uses social media (especially Pinterest) to bring more traffic to her site
For more information about Becky, visit her at:
We’ll Also be Taking More Questions This Week:
Heil PR-40 and Zoom H4N Combo
Jeffon wants to know if I use the Heil PR40 Mic Mic with the Zoom ZH4N recorder for podcasting on the go. And the answer is yes. The sound on the Heil PR-40 mic is simply amazing, and that’s one of the reasons I like to have a backup to use on the go with the Zoom recorder while I’m away from my normal setup.
Is it possible to replace old YouTube videos?
Roger has an interesting question. He wants to replace an old version of a video he has on YouTube video with a more updated version all without losing any of the views he currently has. The simple answer to this is no, but we do offer some suggestions on what he can do without replacing the old video entirely.
The Best Transcription Companies for the Money
We also take a question about transcription services; specifically one called castingwords.com. Neither of us has used their service, but we’ll give our opinion based on their pricing and turnaround time as compared to other services we’ve used like WeScribeIt.com.
We’ll be taking all of these questions and more!
Have a great week!