Today Russell and I met with our friend Richard Barbee to help him setup his new podcast studio. Richard is a investment advisor as well as a licensed marriage and family therapist.
He has hosted a local financial planning radio show in the past and currently hosts a weekly program called ‘Family Time’ on one of our local stations here in Knoxville, but now he’s looking to take his message to a much broader audience through podcasting.
I believe as time goes, we’re going to see more professionals and business owners launching podcasts instead of focusing on local radio. The reason – a broader market.
Years ago, my friend Dan Miller of 48Days hosted a successful career talk show on a major station in Nashville. After a year on the air, he decided to quit and move his show to podcast only. At the time, I thought he was crazy.
Why would anyone quit hosting a popular radio show in a market like Nashville to go start some something called a podcast? That was my thinking before I realized the potential of having a global audience with podcasting.
Not only is your audience broader, it’s more targeted. You know as a podcaster that your listeners have subscribed to your show because they want to hear your content. They are fans of your content.
With talk radio on the other hand, you have no idea who your message is going out to. Plus it’s hard to track. With podcasting you can track who your listeners are, where they are coming from and what platform they are listening to your podcast with.
On episode 249 this week, I explain why I believe there has been such a resurgence of podcasts, why they will continue to grow and how it can help to promote your existing business on a massive scale.
Last week, Russell and I launched a new audio report called “The Power of Podcasting – 5 Ways to Turbocharge Your Business with Podcasting”.