Despite that old adage that “we shouldn’t”, we do often judge books by their covers. And more than ever today!
With Kindle self-publishing settling into the mainstream, having a book cover that stands out, is more important than ever. If you don’t already have a recognized name, you’ll need a dynamic cover in order to get a reader’s attention. Bland and boring will sink your book, even if the content is exceptional.
This week, we welcome design artist John Sierra of JS Creative Designs to talk about the most important elements in designing a great looking book cover.
We’ll be discussing some of the design aspects he looks for as well as some great examples to refer to. John’s specialty is helping authors showcase their work with the right visual message. One that sets their work apart. His eye for design is amazing!
I wanted to have John on our show this week because I’ve done business with him, and can vouch for his passion when it comes to art. He’s currently working on a brand new logo design for me as well as designing some new business cards.
Not only is John a visual artist, he’s also a very talented musician with the group Attalus.
I think you’ll enjoy this interview and take away some important lessons on crafting the cover for your next book.
More questions this week
James has a launched his first DVD tutorial on Amazon, but also wants to know they best way to sell it from his website. This is a topic I know we’ve covered in the past but Russell and I will be discussing what sales platform we use to sell physical DVDs from our site.
Which Video Editor is Best for Editing iPhone Videos?
Teresa emails us this week with a questions about video editing software:
“I am using my iphone to video and would like to upload it to my pc for further use on my website. There are so many programs and at this point I am very confused to which one would be the best for me to use. I do not wish for my video’s to upload to youtube, at least not all of them. I would like to use some of them for trainings.”
There are so many video editors available for the Mac and PC. For a windows based system, I recommend the latest version of Sony Movie Studio. It is by far the best video editing program for the money if you have a PC. It’s only about $70 on Amazon, but worth every penny!
It’s easy to learn in a short time if you get Bill Myers training DVD training program – . I used it when I first started learning Movie Studio, and it cut several hours off of my learning time.
Should I Offer a Money Back Guarantee?
Robert has just launching his first digital product – an ebook and wants to know if he should offer a money back on a digital product. A great question and we’ll be sharing our own opinions on offering guarantees.
We’ll be taking all of these questions and much more!
Have a great week! 🙂