Whether you’re an online or offline entrepreneur, if your business centers around you, personal branding is crucial to separating you from the everyone else.
What are some ways you can stand out from the crowd and become a purple cow in your niche? One way is to create information products. These are “lead generators”. I prefer audio. It’s easy to produce, and easy for your target market to consume.
The purpose of the audio report is simple – educate and promote.
Eighty percent of the report should be focused on education; the remaining twenty percent is your opportunity to show how your product or service solves the problem. The surprising fact is very few business professionals use this strategy.
You should also be creating paid training products like my buddy David Dutton. This week he joins me again for another “caffein chat” to discuss this and other methods of “personal branding”.
We’ll be talking about a new audio course David has finished recording with friend and “marketing evangelist” Tim Davis. The course is called “Personal Branding Mastery” and its purpose is to help business owners stand out from the crowd.
David just hired an audio editor for about $8 an hour to clean up the audio. He’ll be hiring a graphics editor to create the audio cd graphic covers. For multi-disc packages, they’ll end up using a company like Disk.com for fulfillment.
So, for the upfront investment of their time, professional sounding equipment and editing/graphics services, they will have an “evergreen product” that will sell for years, providing an additional stream of revenue.
David’s goal in creating this course, was to provide a less expensive training alternative to those who can’t always afford his consulting services, but need help with growing their business.
David and I will also be talking about a new podcast show we’ll be launching the first of the year!
You’ll hear the details on this episode, plus we’ll be sharing updates as we get closer to launching the first episode after the holidays.
Have a great week!