This week, I have the pleasure of interviewing Tonya Fitzpatrick, award winning host of World Footprints Radio.
Tonya has a story that many can relate to – having a career that while successful, may not necessarily be fulfilling.
If you looked at Tonya’s background, it’s easy to be impressed with her portfolio. She’s a practicing attorney, a former legal advisor of Homeland Security and Deputy Assistant Secretary for the Department of Education during the Bush administration.
But Tonya’s real passion is world travel and experiencing the unique perspective of other cultures. Years ago she and her husband (who’s also and attorney) met with a life coach who helped them identify that common interest they both shared.
At first they started a travel agency and did really well. They even had they’re own terrestrial radio show in the DC area called “Traveling On”. But after some time, they realized it was time to re-brand.
She says most people were confused by the name, plus it didn’t portray their true niche – socially responsible travel and lifestyle. They did not want to be just another generic travel show where they talk about the beautiful places they’ve been.
Rather, they wanted this show to be an education experience. They wanted to dig deeper, teaching others about the different cultures, and raise awareness about issues in different parts of the world. In addition to travel, Tonya and her husband are very passionate about bringing awareness to social problems such as human trafficking and protecting endangered species around the world.
She and her husband hired a branding expert who had been responsible for helping to launch the Dr. Phil show back in the day. They came up with the name “World Footprints”, and because they were focused on world travel, decided to leave the terrestrial radio airways in favor of a broader platform – podcasting.
Tonya, says this was one of the best decisions they made because their show audience is has grown like wildfire since it is now available to the global market. With the branding change and re-direction, her shows message is now very clear; and because of this, they’ve been able to get well know celebrity guests like Ken Burns, Maya Angelou and Jack Hanna on their program.
In my interview this week, you’ll hear Tonya share some important takeaways for anyone wanting to start their podcast in a niche market:
- You’ll hear how Tonya has managed to get big name celebrities to come on her show for certain episodes.
- How she’s been able to monetize and grow the show over the last few years.
- An important lesson on branding and differentiating your podcast show from all of the rest.
- The value of social entrepreneurship – How to use your business to bring positive change to causes that are important to you.
- And much, much more
You can follow Tonya and World Footprints on all of the following platforms:
- Site: http://www.WorldFootprints.com
- Twitter: http://twitter.com/worldfootprints
- Facebook: http://www.facebook.com/worldfootprints
- Pinterest: http://www.pinterest.com/worldfootprints
- Instagram: http://www.instagram.com/worldfootprints
- LinkedIn: http://www.linkedin.com/worldfootprints
- YouTube: http://www.youtube.com/worldfootprints
Enjoy the show and have a great week! : )