We often emphasize the importance of starting a podcast based around your passion; something that really interests you.
But sometimes that simple message has a way of overshadowing the reality – it takes time to grow if no one knows who you are.
What if You Don’t Have an Audience or Platform to Start With?
If (insert your favorite celebrity) decided to launch a podcast, he or she would have no trouble building an audience because of name recognition. But most of us who launch a show, do so in obscurity to start with. When we first started our show, it took about 5 months of consistent show content before we started gaining any traction.
It takes time to grow a listening audience. It’s takes time to build a brand from scratch. One book I highly recommend is Michael Hyatt’s book Platform: Get Noticed in a Noisy World. It’s a fantastic guide to building an audience of “raving fans” within your industry.
There is one proven way to develop an audience much faster when you’re starting out with no name recognition; and in many ways I wish I had followed this strategy years ago.
Build your platform off an existing brand!
I’ve seen this happen a number of times in the world of podcasting and this week my guest shares his own example.
TJ is a sales professional, entrepreneur and student of the world of business. He loves connecting with people and learning about what works and what doesn’t; so interviewing successful entrepreneurs and former SharkTank guests is a natural fit for his personality.
A little background about TJ, which unfortunately he didn’t mention on show – he was once a freelance trampoline artist for the Phoenix Suns!
When TJ was deciding what his podcast would be about, he found a number of things that he was passionate about sharing.
One was politics and the other was the topic of the education bubble, particularly how college students continue to go several thousands of dollars in debt with little to show for it today.
Both of these topics might have been interesting, but TJ had no name recognition in either these areas, so growing a show audience would have taken some serious time and effort.
Instead, TJ chose to go launch a show based off of an existing brand – SharkTank, the popular reality show on ABC.
In this episode you’ll hear TJ share his own takeaways from hosting the SharkTank Podcast.
- How to identify an existing brand or platform to tap into for your podcast show.
- How TJ started earning $1,000 a month from his podcast within the first year of launching.
- How he uses product giveaways on his show to boost his audience engagement.
- What equipment he used to get started inexpensively.
- Plus so much more!
Enjoy the interview and have a great week!