This week I welcome Lori Osterberg on the show to share the story of how she and her husband took and small photography studio, and grew it into a six figure business.
Lori and her husband’s story starts twenty years ago when they started a small photography studio. They loved photography, but they were also computer geeks at heart. They created their first website in the early days of the internet and focused it exclusively on “wedding photography”.
That site was an instant success, and techies from around the world found it and hired them for weddings.
When enough photographers asked “how’d you do that”, Lori and her husband knew it was time to build an online portal to help photographers understand more about the “business side” of photography.
For years they filled it with all kinds of info-products. They’ve published seven Kindle books, along with pdf books, and their highest priced product – “Six Figure Photographer”, a 12 month membership course.
Last year, Lori and her husband decided to sell their online photography business after 7 years and move on to other areas of interest. After listing it, they sold it in about 2 weeks using an online business broker.
Lori’s main focus now is helping creative women understand how to go from concept to business plan.
She teaches through her writing and coaching programs how to move from linear income to passive income using the same strategies they practiced for years in their own business.
You can find her site at http://visionofsuccess.com.
In this interview, your hear some great lessons shared, such as:
- Why true security can never be found in a j-o-b. Lori shares a powerful story about this talking about her Dad.
- The importance of narrowing your focus when it comes to choosing a field of expertise (in her case photography).
- How to use a free membership model to create more product sales on the backend.
- And much, much more!
Enjoy the interview!