This week, Brian Thackston joins me on the show to discuss Google’s latest algorithm changes and how they affect content marketers online.
Brian is the director of marketing & content for WebMechanix, an Inbound Internet Marketing Agency specializing in Search Engine Optimization.
The latest Panda update – 4.1, came last month and according to Google, it should be more precise, allowing high-quality small and medium-sized sites to rank better. In a post on Google+, they explained:
Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.
Brian and I will be discussing this latest update, as well as the most recent major update – Panda 4.0 that came out in May.
While Panda 4 was considered a major update, the affects were not as strongly felt by online marketers. It’s been referred to a “soft” algorithm update because sites affected are experiencing a milder decrease in traffic than Panda updates in the past.
eBay and Online Press Release Sites
Two of the biggest victims of 4.0 are those who have used eBay and press release sites in the past to get more traffic. eBay lost 80% of their 1st page rankings, due in part to so many using eBay pages as doorway pages to funnel users to another website promotion.
Online press release sites like PRWeb and PR Newswire also took a big hit in traffic, because again in Google’s eyes, these sites did not function to provide quality content for the end user. Many times these pr sites were used for nothing more than to generate traffic with keyword titles and provide back-links to sites.
As Brian discusses in the interview, Google’s focus with all of these changes is to provide the end user, looking for quality information on a topic, a great experience.
Brian and I will also be discussing Google’s continued focus on the mobile experience with Hummingbird, and why this will be a big emphasis in 2015.
Some great takeaways that you’ll gather from this interview include:
- What you should be doing to continually improve your search rankings
- What tools you should be using to make sure your sites are compliant with Google’s latest updates
- Why Google dropped all authorship functionality from the search results
- And much more!
Enjoy the interview!