I often talk about the importance of targeting an industry when it comes to selling your expertise. When you narrow your focus on a particular industry, it’s becomes so much easier to compete. Not only that, it also allows you to charge premium prices. I shared my own opinion recently of getting clients to pay higher prices for your services.
With some effective marketing, you become a big fish in a much smaller pond – just like my guest this week.
Zeb Welborn joins me on the show this week to share his strategy for building a successful digital marketing and social media company within the golf industry.
Zeb is the founder of 19th Hole Media, and the author of The Social Golf Course: Increasing Rounds with Social Media. Zeb is also the host of the Defining Success Podcast – a podcast that sets out to answer the question of what makes successful people successful.
In this interview Zeb shares how he created a blueprint for marketing his online consulting and social media services to golf courses. One of the biggest components of his marketing plan has been his book The Social Golf Course that he and co-author John Hakim published earlier this year.
In this interview, Zeb shares some powerful takeaways like:
- Why he chose the golf industry to position himself as the “go to expert” for digital marketing and social media.
- How he effectively uses his self published book The Social Golf Course as a marketing tool to grow his business.
- Why you should never spend too much of your time with people who don’t see the value of your services; and why you should focus on the ones who get it!
- This and much more!
Enjoy the interview and have a great week!