YouTube is still one of the most effective ways to get noticed and grow your professional platform today; but too often entrepreneurs don’t use it effectively.
If you’re serious about growing your brand on YouTube, you have to be intentional about how you do it.
This week, I was pleased to have Ken Boyd join me on the show to share his story of YouTube Success.
Ken is the president of St. Louis Test Preparation. He’s a former CPA, and has over 30 years of experience in accounting and financial services.
About 7 years ago, Ken noticed a problem – While searching YouTube, he discovered that most accounting and finance training videos were difficult to follow. Instructors were using white board animation or flip charts which were hard to see and follow.
So Ken did what most entrepreneur minded people do – created a solution. He decided to launch his own YouTube channel in 2008, using powerpoint and excel templates to teach. Ken would record his training videos using nothing more than GoTo Meeting.
Growth was slow at first, but after months of consistently adding new videos each week things began to pickup. To date, Ken has over 350 training videos on his YouTube channel.
His original intent in creating this education channel was to gain more exposure to his online tutoring business where he helps MBA and CPA candidates, but Ken got more than he bargained for when a literary agent contacted him in 2012 asking him to write a cost accounting book for Dummies.
Now just 3 years later, Ken is on schedule to release his 4th Dummies book, 1,001 Accounting Practice Problems For Dummies, later this month.
In addition to becoming a published author of 4 books, Ken was contacted by Lynda.com, one of the top online education platforms. They wanted Ken to create a course on Setting Your Financial Goals. Ken has also recently partnered with social27.com to create an online education channel in accounting.
The channel will serve individuals and corporate clients and they’ll be launching the site with the first 25 hours of filmed training on March 31st.
All of this was born out of a little YouTube channel he started back in 2008, using nothing more than GoTo Meeting, Powerpoint and some Excel spreadsheets.
In this interview, Ken shares some great tips for anyone wanting to create a successful YouTube channel. The fact is, you don’t need to have videos that get a million views or more to be successful. In Ken’s case, he currently has 1,325,565 views for all of his videos and just over 5,100 subscribers.
As Ken explains in the interview, you don’t need to have an enormous audience if you focus on a targeted niche.
As we discussed his own success with YouTube, Ken shared 5 key factors for anyone wanting duplicate his success:
You must have a niche. Posting random videos in most cases won’t work. You really need to decide what your focus will be. If it’s teaching like Ken, make sure you focus in on an area that you can stick with over the long haul of creating 200-300 videos.
Look for Evergreen Markets. If you’re going to create video channel, look for niches that are “evergreen”. This means you want your content to still be relevant in the next 5-10 years. Technology reviews are not the best videos when it comes to an evergreen market because what’s new today, is obsolete in 3 years.
Don’t be a perfectionist. As Ken explains, perfection can really get in the way when you begin creating videos. He uses a phrase that I really like – Don’t let the perfect be the enemy of the good. You’ve got to get the content out, and not worry about all of the tiny glitches and imperfections that come so often when recording video. Perfectionists usually end up doing nothing because everything has to be just right.
Be Consistent. This is so important, and is a huge reason why so many podcasters and YouTube channel creators fail. They get started with a bang knocking out 20-30 episodes, but then they fizzle out and lose interest. They may not see the results they were hoping for right away; but it takes time to build an audience. You’ve got to stick to it and be consistent getting your content out regularly. If you record just two videos a week, at the end of the year you’ll have 104 videos.
Be Intentional. In order to be consistent at getting your content out, you have to be intentional about setting aside a specific time to record. Unless you intentionally create a schedule for creating video each week, you won’t do it. Ken set aside his Saturday mornings each week for creating new videos.
Anyone can follow this plan to build their own platform online. And it works if you stay focused and consistent. Why? Because just as it relates to podcasting and blogging, 95% of your competition will not follow this plan.
Enjoy the interview!