Maintaining consistency is one of the biggest challenges in almost any project.
Most of the time people don’t stick with something over the long haul. When it comes to podcasting, it’s no different.
I read sometime ago the average podcaster never makes it past their 7th episode. There’s a lot of podcasts shows that fizzle out pretty quick.
So what’s the reason? There’s a few. But I think the biggest is the lack of results people see right away. It can take time to build an audience and people will too often get discouraged if they don’t see their audience growing right out of the gate. That works with most things in life.
People say “this is not working” and move on. I think there are times when it’s wise to quit, but not after a 20 episodes or less. When I launched the Beginner Internet Business show back in 2009, I saw little results for the first 6 months. It seems like the number of listeners really started picking up around that 30th episode.
One of the other reasons people get frustrated and stop is that they have a hard time churning out content each week regularly. This is one of the questions I take this week on the show from Bryce who writes:
Loved you recent blog post on “Advice for Techies and Perfectionists”. I think you’re so right. It’s so important to be consistent in podcasting. With that said, I struggle sometimes to maintain a level of consistency because I can’t always find interviews regularly for my show. Any suggestions on ways to create more consistent content that doesn’t depend on interviewing guests. Thanks so much!
It can be difficult early on getting guests lined up for your show. Especially when you have a new show. Guests know they won’t get much exposure. That’s where it helps to not rely completely on interviews every week for your show.
If you consider yourself an expert, why not just record some quick tips for listeners occasionally? I’ll be sharing some advice for Bryce on things he can do like:
- Offering a specific lesson from a story you can share with your listeners
- Recommending a specific tool or service that has helped you
- Taking listener questions. This can be a challenge at first with a small audience, but you can start by asking people in your social media groups to share any questions they have.
One of the most fascinating examples of creating intriguing podcast content I’ve seen recently is the use storytelling. This has been the primary reason for the success of Serial, a podcast that broke the iTunes record last year for the fastest podcast to reach 5 millions downloads and streams.
I’ll be discussing the reason stories told via podcast are so powerful today. It’s a great lesson from a book I’ve been reading called Hooked: How to Build Habit-Forming Products.
Libsyn vs SoundCloud
Jeremy sends me a question about audio hosting:
I hear you mention Libsyn for podcast hosting, but what are your thoughts on SoundCloud?
I’ve been using Libsyn as my primary audio host for 4 years now; and still recommend it to anyone who’s getting started on podcasting. I’ll be sharing some of the reasons I think they are the best option for serious podcasters who want to grow a larger listening audience. I’ll also my thoughts on SoundCloud.
Recommended Podcast Equipment
Wayne sends me a question on podcast equipment:
I am looking for a basic setup using the ‘Skype Mix Minus’ setup as my show will be a two to three man project where we may have an occasional guest. I would like to only make a small investment to start off with so I would like to buy the Behringer equipment and, if this is something I latch onto, go full bore with the sexy Heil mic and a fancy mixing board.
That being said, I did see a link for the mics and the recorder, but I missed the one for the Behringer mixing board – is it on the page that I missed?
I get equipment questions like this pretty regularly; so I decided to setup a page that has all of the equipment I recommend starting out with. I have section for both small budget and larger budget as you grow your show. There’s also a video tutorial on that page on how to connect your equipment to the mixer.
Setting up the Zoom H4N Recorder for Multiple Guests
Alan sends a question:
My rugby club has decided that a Podcast is potentially the best way to get our news out to our rapidly growing supporters. Having looked at your Recording a Podcast With Multiple People guide, we have invested in a Zoom H4N recorder and 4 microphones (plus the cables and microphone holders) While we wait for all the equipment to arrive, I was wondering if you could shed some light on how to audio will appear when its copied over to Audacity?
We have purchased 2 Y splitters so that we can plug the 4 mics into the 2 ports, but I notice there are still 4 tracks on the recorder? Can you explain how the tracks work?
Alan is referring to the this article I wrote on adding two additional mics to the Zoom H4N.
Whenever I record with the Zoom H4N, I don’t use the built in mics; I typically keep the recorder set to “stereo” mode and then set it to “mono mix”. The Zoom allows you to create two-channel mono recordings in stereo mode. I’ll be discussing this more on the show.
Here is the easiest way to set the recorder to “mono”:
Enjoy the episode!