One of the biggest reasons I’ve been a fan of podcasting so long is the inexpensive exposure it can bring your business.
If you can build a loyal community of listeners, you can also create a loyal community of customers. Compare that with other forms of traditional advertising that is continually wasted on people who aren’t your target market.
A great example is my guest this past week, who shares how his company is using their various podcast platforms to generate direct and indirect revenue.
Thom Obarski of Thoughtbot joins me to share some great tips on how they’ve used podcasting to promote and grow their software consulting business, and create more revenue through Upcase, an online training membership site for software developers.
Thom came into the world of podcasting after almost a decade in traditional entertainment. After getting his college degree in film production, Thom spent some time in Hollywood but hated it, so he decided to focus his attention on helping small businesses.
On this episode, he will be sharing some great strategies for anyone wanting to build a community through podcasting. His best advice is to get specific on your podcast. Niche!
Thom shares the example of Thoughtbot, where they have 5 different podcasts each dedicated to a specific topic like digital product design, web development, iOS development, and software development.
You can see a list of their podcasts at thoughtbot.com/podcasts. Thom says from his experience, people perceive expertise when you are super focused on a specific niche.
We’ll be discussing this and other great takeaways related to growing and monetizing your podcast platform.