Sometimes the best way to find out what kind of content people want is to look at the analytics.
That’s exactly how David Waring and his business partner changed direction and grew their online business resource FitSmallBusiness.com. In just 18 months, their site has exploded in growth to the point that they’ve had to employ 8 full-time staff members. It now generates almost half a million dollars annually.
It didn’t start off that way though. David says when they initially launched Fit Small Business, they were writing mostly informative “how to” resource content for small business owners, with an occasional product or service review.
As time went by, they noticed the results weren’t that great for much of their content. From the analytics, they determined that the product review articles were getting a lot more traffic than their “how-to” articles.
Most of the people visiting their website were coming because they wanted more information on a particular software product or service they were considering purchasing.
So they changed their business model so that most of the content was product or service reviews. They began creating “buyers guide” reviews that provided in-depth review comparisons of similar small business products and services.
Some of the buyers guides they write include reviews for CRM software, accounting software, VOIP services and merchant services just to name a few.
Their site’s main source of revenue comes through affiliate marketing relationships they build with companies they review.
However, David says their goal is to provide honest consumer reviews that aren’t shaped by affiliate relationships. They often recommend some products that they have not established affiliate relationships with yet.
On this interview, David will share some of his key takeaways for launching a similar business:
- Why it doesn’t always pay off to focus on a super tight niche when launching an online business.
- The best ways to bootstrap an online business and generate online content people want to read.
- Why you should not try to do too many things at one time initially when it comes to social media marketing.
- And much more!
Enjoy the interview.