You’ve hear me say many times on this show in the past that a book is a serious marketing tool for your business.
It makes no difference in whether the book was self-published or published through a traditional publisher. The problem sometimes is just having the time to get it done. I’ve discussed strategies in the past about how to get your book written and published quickly using audio.
If you know how to market, you can turn that book into income through coaching and consulting opportunities. I have always thought of my books as lead generators. My guest this week shares the same view.
Bob Smith founder of RSA Marketing joins me this week on the show to share his self publishing success story. Bob’s specialty is in helping clients get more exposure through PR. He’s done this for years, helping clients get booked on radio and television talk shows as well as news media outlets.
Bob shares his own story of publishing his first book years back and how he used that book to land large million dollar plus consulting clients.
Bob decided to go the route of self publishing because he knew that most publishers today do very little to market and promote the author’s book. Plus, as a media specialist, Bob already knew how to market and promote.
In this interview, you’ll hear Bob share some interesting promotion and distribution strategies he used to promote his own book and land some large business clients in the process.
He’ll be sharing how uses strategies like “forced distribution” and “special sales” to get more of his books sold, and in the process land more high end consulting clients.
Enjoy the interview!