Just when you think you’ve seen about every niche out there to possibly create a business around, then come our latest guest.
This week, we welcome Gregory Ng on the show to talk about his video podcast Freezerburns.com.
Gregory is a marketing executive by day, but at night, he dons his cape and becomes the “Frozen Food Master”. His mission: To keep you from eating bad frozen food by putting his tastebuds in the line of fire.
Back in 2008, Greg came up with a unique idea for a niche that he couldn’t pass up. He felt like he needed to move on it fast however, before any major competition jumped in the mix, so he decided to create a web based show where he would review the best and worst frozen foods on the market.
While Greg’s primary goal was to turn this into a profitable business, he didn’t focus on making money that first year. His main goal was to get so much content out, that it would dissuade any competition from trying to move in on this niche.
He published 260 video episodes in that first year, all while maintaining a regular job. His plan was simple. Focus on creating plenty of good video content for the first year, and then start generating revenue in year two after he had created a large following online.
Greg’s done a great job of claiming the title “Frozen Food Master”. Just recently he published his 500th episode on Freezerburns.com.
On this interview, you’ll learn:
- Why Greg chose to create a video show instead of audio.
- Why Greg doesn’t host his own video.
- How he built a 6-Figure income, and where the majority of his revenue comes from.
- The demographics of his target audience.
- How he uses social media to grow his brand.
- and much much more!
You don’t want to miss this episode!
Have a great week!
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