I am wrapping up a new “minbook” or MiniBük for an industry that will bring in more consulting business. It took me less than a week to write, edit and format it.
It’s size is equivalent to three lengthy articles. For a MiniBük, that’s over 30 pages.
My purpose in publishing this book is to give my prospects a simple overview of a problem they face if they continue to do what they’ve been doing; and the solution (better marketing) if they want to grow.
I use case studies to highlight their industry problem and give clear examples of how specific changes can lead to growth.
There’s no fluff. My target market has no time for fluff. They want solutions that are clearly laid out, so in the book I get right to the point.
That’s the value I find in a small 3X5 inch booklet. Business people value their time. There are monthly services that send business book summaries out to executives each month for this very reason.
People rarely have time to sit and read a full length book today. A “mini book” makes people feel they can get through the message quickly and take action, or move on.
If you are a video marketing expert, a social media expert, or podcast consultant, you should consider publishing a MiniBük for a specific niche industry.
I was talking to MiniBük CEO David Seid just the other day on the phone.
He told me of a marketing consultant who has published a MiniBük for real estate professionals who want to get more clients. He said this person is getting so much business from these little books.
I have a client in direct sales who is using these little mini-books to promote her product (cosmetics) and market the business opportunity and build new team members. She published the entire MiniBük from audio that was recorded with a Roland R-05 recorder. I talked about this strategy on episode 339.
If you specialize in social media for small businesses, consider publishing a MiniBük for a niche market like dentists, chiropractors or attorneys.
Use the books as glorified business cards. There are even MiniBük options with tear-away business cards on the back cover.
The books are inexpensive to print, and they even have mini envelopes for sending out to prospects.
If you publish one of these little books to a specific industry and use them in your marketing, I am certain you’ll get more business than you can handle in the next six months.
If you want to learn more about publishing a MiniBük , just visit http://www.minibuk.com.
You can also listen to my interview with David Seid at www.bibpodcast.com/330.