Kelley is an accomplished voiceover artist, but recently she did something that has never been done in her industry. Instead of using agents and repeat clients, Kelley took her marketing off-road by launching a full-on campaign to voice for Jeep. Kelley has been a passionate Jeep owner for years, so she felt they were a natural fit to showcase her voice talents.
Her campaign included short videos sent to Jeep marketing executives and decision makers at their affiliated advertising agencies. In addition, Kelley sent coordinating print pieces via snail mail. The first success was personal emails from some top-tier individuals at Jeep that were impressed and decided to send her content to the right people who needed to see it.
In addition, she’s recently taken the story public and has been covered in blogs, podcasts and was even featured in an article in AdWeek.
The secondary success from this marketing campaign is that her SEO has skyrocketed. Hits to her website have jumped, and she has received many more bookings from clients finding her through Google searches.