This past week, I talk marketing with a couple of authors who are thinking outside the box when it comes to promoting their books.
My first interview was with Christopher J. Lynch. Christopher is a self published author who’s written a number of books including the successful series called One Eyed Jack. With an eye towards selling more books and catching the eye of Hollywood, Christopher created a very advance video trailer for his book.
His video took two days to shoot and cost $2,000, but it was money well spent. As a result, he’s sold lots of books based upon people seeing the trailer. Not only that, the debut novel in the series has been optioned by a Hollywood production company and is currently in pre-production to be adapted to a feature length film. You can see the interview here or listen below.
Facebook refused to give Troy an official author page, rather unofficially linking him to the movie “Troy”. Finally after giving in, Facebook gave Troy an official page.
He then issued a press release to announce that Facebook finally realized that Brad Pitt and “Troy” are not the same person.
Yahoo picked it up and he was trending for a day, creating a surge in book sales. He has now attracted the attention of Hollywood which was the plan all along. You can see the interview here or listen below.