Imagine for a moment sitting at your desk one Friday afternoon as you check your business website’s latest rankings. You pull up a quick Google search for some keywords you normally rank really high for, but to your shock, you find you are nowhere to be found on the first page. After a click to page two of Google, you find yourself halfway down the page. You’re thinking to yourself “this can’t be right!”.
Then you click the refresh tab hoping this is some glitch; but it only gets worse. As soon as the page refreshes, you discover that your site has dropped even further down the ranking. Another refresh; another drop. You are watching your site tumble down the search rankings ladder with every click… and there’s nothing you can do.
I’ve just painted a real scenario that Leo Welder experienced back in 2012, when Google’s first major algorithm update, Penguin, hit. Leo is the founder of an Austin, TX based company called ChooseWhat.com. Their company provides practical, step-by-step guidance to entrepreneurs trying to turn their great idea into a business.
Leo joins me this week on my latest episode of Let’s talk Marketing to discuss how his company’s search traffic was completely demolished back in 2012 by Google’s Penguin update. Because of this, their revenue dropped significantly and Leo was forced to eventually lay off all 15 of his full time employees. It was a crippling blow that many companies would not have survived.
His company did survive after completely restructuring operations to cut costs and become more nimble. On this interview, Leo explains why their site was hit so hard by the Penguin update, and what they’ve managed to do since then to get back their strong search rankings.
You can find more about Leo’s company by visiting www.ChooseWhat.com.