Last week I took a working vacation at a remote cabin on the lake with two sons. It’s kind of a “guy’s retreat”. We spent the week fishing on the lake, riding ATVs, and golfing.
What I love about this type of lifestyle is that I can run my business even from a remote cabin on 250 acres of land by the lake as long as I have a WiFi signal, my Mac book Pro and a microphone.
I believe that anyone who wants to target a specific niche, can do the exact same thing as I have done – building multiple streams of income through, affiliate marketing, sponsorships, books, info products and consulting.
In my latest book Launch It!, I lay out a simple blueprint that anyone can follow to build an online platform in whatever niche they choose.
In my opinion, the easiest way to get started from scratch in an online business is to do podcast interviews. The best part is that it requires no writing at all if you have a hard time sitting down to write a lengthy blog post.
And it doesn’t require you to be an absolute expert on the topic since you are interviewing other experts regularly.
So here is my 7 step approach if I were launching a brand new online business:
1.) Identify a niche you want to build content in.
2.) Create a simple WordPress website for your podcast content. It doesn’t have to be fancy. You can use the free default theme to start with. Hire someone on Fiverr to design a header image.
3.) Set a goal to record 2-3 thirty minute podcast interviews a week for the first 90 days. If you need help getting a podcast setup, I have a dedicated resource page for showing you what you need and how to get everything setup.
You can find it here – www.bibpodcast.com/podcast-setup.
4.) Start reaching out to others in that industry to interview. 99% of people are always willing to do interviews with you even when you are just starting a podcast. They want to promote their book or website as often as possible. I use HARO (helpareporter.com) to get guest experts on my show each week.
5.) Post your audio interviews to your blog site using my favorite plugin called Blubrry Powerpress plugin; then have the podcast interviews transcribed using Podscribes.com. Post the transcribed interviews into your website blog page.
6.) Repurpose your podcast episodes to YouTube. It’s pretty easy to convert your audio interviews into videos by adding some background images to the audio.
7.) Turn some of your podcast audio interviews into special reports or ebooks to sell. You can do this simply by hiring a book editor to edit your audio transcriptions and make into
If you follow this 7 step approach and record three interviews a week in the first 90 days, you should have around 36 episodes.
If you have that many episodes recorded, you can the approach business sponsors for your podcast. If the business sponsor is a good match for your show, you should be able to negotiate a $500 per month sponsorship fee.
Just two sponsors already gives you $1,000 per month!
Lastly, once you have 36 episodes completed, you now have enough content to publish your first book. That’s exactly how I published my last book Launch It!
That book was done in only 3 weeks because most of it is from recent podcast interviews I’ve done.
Your book then becomes a highly effective marketing tool to build high-end coaching and consulting revenue.
As you can see, all of these content revenue streams can be created out of a simple podcast within a targeted niche.