Kaleigh is the founder and CEO of Garment Exchange, a fresh startup in the fashion industry. They are the first community driven peer-to peer marketplace that allows women nationwide to rent their clothing.
Their target audience is 2-sided and ages span between 20-30 primarily. They launched in May of 2015, and have chosen to bootstrap completely. Approaching marketing was initially quite overwhelming with almost no budget, however, they’ve gotten creative and seen some great results using Snapchat.
For example they’ve used fun GeoFilters with a “sponsored by Garment-Exhange” graphic over locations where potential users are located – localized fashion weeks, college sorority houses, women based events across the US, etc.
On top of that, Kaleigh is finding a incredible financial opportunity to generate revenue for another business. She launched Meldeen, a luxury wedding stationery brand back in 2008 and has been promoting and developing event-based and business location-based custom GeoFilters.